"The sweet, full-bodied taste of Beck's Oktoberfest pairs perfectly with the robust flavor of many traditional German foods, such as bratwurst," says Chef Michael Zeller, corporate development chef for Johnsonville Sausage Company. "Beck's Oktoberfest also works wonderfully as part of fall-themed recipes such as German Stuffed Pork Roast with Beer Mustard Sauce, Colorful Fall Harvest Stew, and Gorgonzola Mustard and Brushing Sauce."

To make pairing Beck's Oktoberfest with Johnsonville Brats easy, the two companies have partnered for an October retail promotion offering $2 off any two 16-oz. packages of Johnsonville Smoked or Cooked Sausage, or any two 19.76-oz. packages of Johnsonville Fresh Brats with the purchase of one Beck's 12-pack or two 6-packs (where legal).

"It's a mutually beneficial partnership that really makes sense for Beck's Oktoberfest and Johnsonville," said Julia Mize, brand manager for Beck's. "What could be better than an authentic German brew paired with a juicy, flavorful bratwurst?"

Oktoberfest is a two-week festival held each year during late September and early October dating back to 1810. The event was first created to commemorate the wedding of Bavarian Crown Prince Ludwig (later King Ludwig I) to Princess Therese of Saxony-Hildburghausen, but later evolved into a celebration of the harvest. Oktoberfest is now one of the most famous events in Germany, with over six million people attending the main festival in Munich each year. Hundreds of Oktoberfest events are held to celebrate German culture in cities around the world.

Beck's Oktoberfest is brewed in Bremen, Germany, and is made in accordance with the "Reinheitsgebot," the German Purity Law of 1516. It is brewed using only top grade barley, hand-selected hops, fresh glacier water and Beck's exclusive strain of yeast that's been cultured and cultivated for generations. Also available is Beck's Pilsner, Beck's Premier Light, Beck's Dark and Beck's Non-Alcoholic. The Beck's family is imported and distributed in the United States by Anheuser-Busch,